7 Reasons for a Small Business to Appoint an Agency to Manage Social Media Presence
Why use an agency to manage your social media, can it really help?
How many people do you know that don’t use social media? … You can probably count them on one hand, or even one finger, right? It seems that everyone and their grandmother, literally, use social media in some way, shape or form.
Social Media is helping brands to connect with new customers and effectively communicate with new and existing customers. All this is positive but the major problem with social media is that there are so many voices shouting that it can be difficult to get your voice heard.
Here’s seven reasons that might make you consider using an agency to manage your social presence:
1. Developing a Social Media Strategy
The core to success in any business activity is to have a strategy and social media is no different. An agency will help you develop a strategy that works for you and your brand’s needs. Whether you’re wanting to grow your following or just keep people updated, having a strategy in place helps you to stay focussed on the things that will help you to achieve what you want.
2. More Effective Use of YOUR Time
Let’s face it, time is a premium. Monitoring and responding to every request on social media can be a time-consuming process. Your time is better spent at the coalface serving customers, so social media can often be forgotten. It is not unusual for a small business to only monitor their social media accounts when they remember. An agency has the tools and personnel to monitor your various social media accounts and respond in a timely manner.
If most of your customers are on Facebook, why are you not marketing directly to them through Facebook? Advertising through social media allows for heavily targeted and tailored adverts to be executed. Understanding the how advertising through such a constantly changing channel works can be daunting, there’s a list of 60 things not to do here https://adespresso.com/academy/blog/facebook-advertising-mistakes/ . Having an agency to manage your budget, advertising and targeting is the best way to get the most from your social marketing spend.
4. Brand Promotion
People buy from people. Having an effective social presence helps personalises your brand, making it more than just a company. Your social presence is the window to what’s happening in your business. It’s a place to promote your brand values and engage with your customers while encouraging them to interact with each other -creating a community of likeminded people. An agency will ensure that that you are posting the right things, at the right time and in a tone of voice that resonates with your customers. This is invaluable when promoting your brand, giving you the best exposure to the right people which drives customer engagement and reach.
5. Using and Creating Engaging Content
Content is the key to success with social media. Using an agency to create and deploy your social media posts can open the door to well written, targeted content that drives engagement and reach. Social posts should be planned and well thought out, not posted because you feel like you haven’t posted anything for a while. An agency can guide you in creating an achievable posting schedule of engaging content that people are more likely to read and share.
6. Creating Brand Advocates
Engaged customers do more than just interact with your brand, they also promote it. By sharing and commenting in a positive nature customers are spreading the content further and wider. This increased reach can help to attract new customers to the brand. Having an agency creating tailored content and posts that will appeal to engaged customers encourages sharing and interaction which creates more brand advocates and enhances brand reach. https://www.marketingweek.com/2015/07/23/3-ways-to-engage-the-new-breed-of-brand-advocates/
7. Accessibility and Responding
Being available for your customers by responding to queries and interacting with posts shows that you are a brand that values customer interaction and feedback. This helps to create customers that are engaged and drives advocacy. Having an agency in place to deal with this will take away the strain of monitoring your social channels. Simple requests are responded to and your brand will be seen to be joining the online conversation. Urgent and more technical queries can be escalated for your response, so you know exactly when customers need your help directly. This enhances your online presence, customers see that you are responding and interacting and that any issues are quickly dealt with. Without an agency in place, you might miss urgent queries and potential sales.
Outsourcing social media management to an agency allows a business owner to hand over all the important and time consuming elements of social media to professionals while they focus on the important task of running their business.